12 Best Vitamin Brands and How To Choose

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Here’s our process
Medical News Today only shows you brands and products that we stand behind.
Evaluate ingredients and composition: Do they have the potential to cause harm?
Fact-check all health claims: Do they align with the current body of scientific evidence?
Assess the brand: Does it operate with integrity and adhere to industry best practices?
Read more about our vetting process.
The best vitamin brands will conduct strict testing and are transparent about ingredients and processes. We look at 12 of the best options, including brands like Thorne, Ritual, and Persona.
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A quick look at the best brands of vitamins
Best for rigorous testing: HUM Nutrition | Skip to review
HUM Nutrition
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Best for traceable ingredients: Ritual | Skip to review
Ritual
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Best brand for budget vitamins: Amazon Elements | Skip to review
Amazon Elements
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Best vegan vitamin brand: Garden of Life Organics | Skip to review
Garden of Life Organics
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Best overall: Thorne | Skip to review
Thorne
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Best for different diets: MegaFood | Skip to review
MegaFood
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Best for expert advice: Persona Nutrition | Skip to review
Persona Nutrition
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Best vitamin brand for athletes: Klean Athlete | Skip to review
Klean Athlete
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Best for omega supplements: Nordic Naturals | Skip to review
Nordic Naturals
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Best brand for vitamin gummies: SmartyPants | Skip to review
SmartyPants
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Best for eco-friendly packaging: NOW  | Skip to review
NOW
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Best for nonprofit support: OLLY | Skip to review
OLLY
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Best vitamin brands
Medical News Today editors have tested some of the products in this article. All opinions are their own.
HUM Nutrition

Condition Tags: vitamin deficiency, pregnancy, bowel regulation, mineral deficiency, immune support, stress reduction, sleep improvement, skin health, bone health, joint health, Women’s Health
Price range: $12 to $60
Products: multivitamins, minerals, herbal blends, probiotics, superfood powders, dissolvable collagen tablets, protein powder, and other specialty supplement formulations
SHOP NOW AT HUM

HUM offers a wide range of vitamins for the following uses:
vitamins for gut, vaginal, and skin health
menopause symptoms
women’s health
sleep, stress, and energy

It also offers probiotics.

The company states that its products undergo three rounds of testing and a third-party lab verification process, which is the most rigorous approach of any company on this list.

All of the brand’s products are free from gluten, tree nuts, peanuts, fish, shellfish, artificial colors, soy, and GMO ingredients. Most HUM products are vegan.

products contain no GMOs and are gluten-free
products are triple-tested for purity and are third-party verified
not all products are suitable for vegans
some buyers report side effects from HUM’s products
products contain no GMOs and are gluten-free
products are triple-tested for purity and are third-party verified
not all products are suitable for vegans
some buyers report side effects from HUM’s products
Personalization: online health quiz and access to RDs
Certifications: third-party tested for purity and potency, Clean Label Project certified, Non-GMO Project verified
Returns: returns within 30 days
Shipping: free shipping on orders over $50
Personalization: online health quiz and access to RDs
Certifications: third-party tested for purity and potency, Clean Label Project certified, Non-GMO Project verified
Returns: returns within 30 days
Shipping: free shipping on orders over $50
Ritual

Condition Tags: vitamin deficiency, pregnancy, Bowel Regulation, mineral deficiency, immune support, stress reduction, Sleep Improvement, skin health, bone health, joint health, Women’s Health
Price range: $25 to $54
Products: multivitamins, prenatal vitamins, postnatal vitamins, synbiotic, protein powders, skin supplement, sleep supplement
Use code “HEALTHLINE” for 25% off.
SHOP NOW AT RITUAL

Ritual is a subscription service that offers multivitamins tailored to a customer’s needs based on their age, sex, and health conditions, among other factors. This includes pregnancy, gut health, and overall well-being.

The products are third-party tested and only contain traceable ingredients. This means that Ritual shares exactly where it sources its ingredients, including its suppliers, offering a higher level of transparency.

Additionally, they are vegan-friendly. However, only some Ritual vitamins are USP-verified.

Ritual offers high quality multivitamins on subscription for all life stages.

Additionally, it offers free shipping and flexible delivery dates. Plus, all products have a 30-day money-back guarantee.

“I tried the Ritual Essentials Women’s Multivitamin. It has a menthol scent and aftertaste, probably to cover up the omega-3s.
Ritual Essentials Women’s Multivitamin

“I’d recommend this supplement – it’s comprehensive and contains B12, omega-3s, vitamin D, and other micronutrients that I typically have to take in multiple separate supplements.

“I appreciate that this is a female-owned brand designed to create something simple, clean, and backed by science for women. I like that it values traceability and quality very highly, which is also shown by the number of independent certifications it holds from United States Pharmacopeia (USP), Clean Label Project, Non-GMO Project, and Certified Carbon-Free.

“Plus, this product reimagines what multivitamins should be — a comprehensive dose of micronutrients women need, sourced from quality places, and reduces the number of individual supplements one may need to take instead.”

– Lauren Panoff, MPH, RD.

“I tried the Ritual Essentials Women’s Multivitamin. It has a menthol scent and aftertaste, probably to cover up the omega-3s.
Ritual Essentials Women’s Multivitamin

“I’d recommend this supplement – it’s comprehensive and contains B12, omega-3s, vitamin D, and other micronutrients that I typically have to take in multiple separate supplements.

“I appreciate that this is a female-owned brand designed to create something simple, clean, and backed by science for women. I like that it values traceability and quality very highly, which is also shown by the number of independent certifications it holds from United States Pharmacopeia (USP), Clean Label Project, Non-GMO Project, and Certified Carbon-Free.

“Plus, this product reimagines what multivitamins should be — a comprehensive dose of micronutrients women need, sourced from quality places, and reduces the number of individual supplements one may need to take instead.”

– Lauren Panoff, MPH, RD.

products are vegan-friendly
supplements contain traceable ingredients that are GMO-free
some products are USP-certified
offers products that are suitable for all different life stages and age groups
supplements can work out to be expensive even with a monthly subscription
some multivitamins lack essential vitamins such as vitamin C
not all products have USP verification
products are vegan-friendly
supplements contain traceable ingredients that are GMO-free
some products are USP-certified
offers products that are suitable for all different life stages and age groups
supplements can work out to be expensive even with a monthly subscription
some multivitamins lack essential vitamins such as vitamin C
not all products have USP verification
Personalization: products formulated for specific ages, genders, and stages of life
Certifications: non-GMO, most products third-party tested for purity and potency, some also certified by USP or Informed Sport
Returns: refunds within 30 days
Shipping: free shipping
Women-Founded
Personalization: products formulated for specific ages, genders, and stages of life
Certifications: non-GMO, most products third-party tested for purity and potency, some also certified by USP or Informed Sport
Returns: refunds within 30 days
Shipping: free shipping
Women-Founded
Amazon Elements

Price range: $7 to $40
Products: multivitamins, letter vitamins, minerals, melatonin
Condition Tags: vitamin deficiency, mineral deficiency, hair and nail health, bone health, joint health, Women’s Health
SHOP NOW AT AMAZON

Amazon Elements is a relatively new brand, and its products are available to buy online using an Amazon Prime account.

It claims its vitamins and supplements have undergone testing, although they do not have USP verification.

Amazon Elements offers a variety of products, including:
multivitamins
biotin
iron
prenatal
omega-3s

Amazon Elements offers customers affordable supplements that have undergone testing for quality and efficacy.

The company also says that it manufactures its products in a facility in the United States that follows GMP guidelines. Each product has a COA accessible via QR labels on the packaging.

company’s manufacturing facility adheres to strict GMP guidelines
offers a wide variety of products
products are more affordable
products carry a COA that is accessible on individual packaging
products do not carry USP verification
some products contain palm oil
some customers report that the multivitamins are difficult to swallow because they are too big and do not have a coating
company’s manufacturing facility adheres to strict GMP guidelines
offers a wide variety of products
products are more affordable
products carry a COA that is accessible on individual packaging
products do not carry USP verification
some products contain palm oil
some customers report that the multivitamins are difficult to swallow because they are too big and do not have a coating
Certifications: USDA organic, non-GMO verified
Returns: no returns
Shipping: free shipping for Prime members
Certifications: USDA organic, non-GMO verified
Returns: no returns
Shipping: free shipping for Prime members
Garden of Life Organics

Condition Tags: vitamin deficiency, pregnancy, bowel regulation, mineral deficiency, immune support, stress reduction, sleep improvement, skin health, bone health, joint health, Women’s Health
Price range: $13 to $72
Products: multivitamins, letter vitamins, minerals, herbs, probiotics, prenatal vitamins, fiber, omega-3s, collagen, protein powders, other specialty supplement formulations
SHOP NOW AT AMAZON

This brand sells dietary supplements that are free from gluten, soy, and dairy, and many do not contain animal ingredients. Over 130 of its products are vegan, making it a suitable option for those wanting a wide choice of vitamins without any animal ingredients.

The Garden of Life website states that its vegan products have Vegan Awareness Foundation certification. This organization’s stringent guidelines require that products:
Vegan Awareness Foundation
do not contain meat, fish, fowl, or animal by-products, egg or egg products, milk or milk products, honey or honey bee products
fish
egg
milk
honey
do not involve animal testing
do not contain animal-derived GMOs or genes
are manufactured in facilities maintained to prevent cross-contamination between vegan and nonvegan products

Learn about the most important supplements for vegans.
important supplements for vegans

offers a large variety of vegan-friendly supplements
several products have NSF International or Informed Choice certification
some products are gluten-free, kosher, certified vegan, or certified organic
some products contain whole-food ingredients
some customers report that the supplements did not improve their general well-being
others experienced side effects from Garden of Life products
not all products are vegan
offers a large variety of vegan-friendly supplements
several products have NSF International or Informed Choice certification
some products are gluten-free, kosher, certified vegan, or certified organic
some products contain whole-food ingredients
some customers report that the supplements did not improve their general well-being
others experienced side effects from Garden of Life products
not all products are vegan
Certifications: all products third-party tested for purity and potency; some products certified by Informed Choice, NSF for Sport, Friend of the Sea, and Marine Stewardship Council; some products certified organic, vegan, gluten-free, and non-GMO
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Certifications: all products third-party tested for purity and potency; some products certified by Informed Choice, NSF for Sport, Friend of the Sea, and Marine Stewardship Council; some products certified organic, vegan, gluten-free, and non-GMO
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Thorne

Condition Tags: vitamin deficiency, mineral deficiency, immune support, stress reduction, Sleep Improvement, skin health, bone health, joint health, Women’s Health
Price range: $12 to $91
Products: multivitamins, letter vitamins, minerals, herbs, prenatal vitamins, probiotics, fish oil and omega-3 supplements, fiber, collagen powders, protein powders, creatine, other specialty supplement formulations
SHOP NOW AT OPTUM NOW
*Price may vary.

Thorne Research products have received certifications stating they meet manufacturing, purity, and potency standards from organizations such as the Therapeutic Goods Administration and Public Health and Safety Organization (NSF) International.

The company claims its supplements are free from contaminants, heavy metals, and fillers.

Certification by these different organizations means that:
Athletes can use more than 30 Thorne products NSF Certified for Sport with confidence that they contain all of what they should and none of what they should not.
Thorne’s manufacturing facilities, warehouses, and shipping centers have all passed Food and Drug Administration (FDA) inspections.
Thorne products, procedures, and manufacturing facilities meet the stringent standards of the Australian Department of Health Therapeutic Goods Administration.

Thorne Research sells a range of vitamins and dietary supplements, including:
multivitamins
amino acids
amino acids
omega-3s
omega-3s
probiotics
sports supplements

Thorne offers customers stringent testing, a wide range of products, and fairly affordable prices, making it a suitable option for a wide range of people.

With its rigorous testing and wide product range, many of which are suitable for athletes, Thorne offers vitamins for a wide range of needs.

“I tried the Thorne Vitamin D + K2 Liquid. It is very neutral, like a neutral oil. It doesn’t really have a flavor of any kind or aftertaste.
Thorne Vitamin D + K2 Liquid

“I think this vitamin D supplement is ideal for people who would rather add a supplement to water or their drinks. It’s good for people who don’t want to or can’t swallow vitamin pills or capsules or who have trouble chewing.

“When I first ordered Thorne’s liquid vitamin D, I didn’t realize the top of the bottle was a restricted dropper rather than an eye dropper. So, it has the same top as an essential oil bottle.

“At the time, I was used to using an eyedropper to just take a dose and go. The style that Thorne uses for its vitamin D drops is best for adding a couple drops to water or a drink. That took getting used to for me.

The company’s formulation is apparently pretty concentrated. According to the label, a serving size is two drops, which have 25 micrograms (mg) of vitamin D3 and 200 mcg of vitamin K, and there are about 600 servings in the bottle.

“You use so little of it at a time that taste isn’t likely to be much of an issue. But I tried the oil on its own, and it isn’t flavored. It has a neutral taste.”

– Candice Abellon, Senior Editor at Healthline.

“I tried the Thorne Vitamin D + K2 Liquid. It is very neutral, like a neutral oil. It doesn’t really have a flavor of any kind or aftertaste.
Thorne Vitamin D + K2 Liquid

“I think this vitamin D supplement is ideal for people who would rather add a supplement to water or their drinks. It’s good for people who don’t want to or can’t swallow vitamin pills or capsules or who have trouble chewing.

“When I first ordered Thorne’s liquid vitamin D, I didn’t realize the top of the bottle was a restricted dropper rather than an eye dropper. So, it has the same top as an essential oil bottle.

“At the time, I was used to using an eyedropper to just take a dose and go. The style that Thorne uses for its vitamin D drops is best for adding a couple drops to water or a drink. That took getting used to for me.

The company’s formulation is apparently pretty concentrated. According to the label, a serving size is two drops, which have 25 micrograms (mg) of vitamin D3 and 200 mcg of vitamin K, and there are about 600 servings in the bottle.

“You use so little of it at a time that taste isn’t likely to be much of an issue. But I tried the oil on its own, and it isn’t flavored. It has a neutral taste.”

– Candice Abellon, Senior Editor at Healthline.

supplements free from heavy metals, contaminants, and fillers
a large product range, some of which are NSF Certified Safe for Sport
manufacturing facilities go through third-party testing
not all products are third-party tested
not all products are suitable for certain diets
products may not work out to be very cost-effective if people buy them regularly
supplements free from heavy metals, contaminants, and fillers
a large product range, some of which are NSF Certified Safe for Sport
manufacturing facilities go through third-party testing
not all products are third-party tested
not all products are suitable for certain diets
products may not work out to be very cost-effective if people buy them regularly
Certifications: Thorne manufacturing facility certified by NSF and TGA, some products NSF Certified for Sport, some products third-party tested for purity and potency
Shipping: free shipping for orders over $35+
Price: $0.00
Certifications: Thorne manufacturing facility certified by NSF and TGA, some products NSF Certified for Sport, some products third-party tested for purity and potency
Shipping: free shipping for orders over $35+
Price: $0.00
MegaFood

Price range: $16.99 to $59.98
Products: multivitamins, letter vitamins, prenatal and postnatal vitamins, probiotics, minerals, herbs, probiotics
Condition Tags: vitamin deficiency, pregnancy, bowel regulation, mineral deficiency, immune support, stress reduction, sleep improvement, skin health, bone health, joint health, Women’s Health
SHOP NOW AT MEGAFOOD

Many MegaFood vitamins have certifications stating that they are organic, kosher, and suitable for vegetarians or vegans. Additionally, the products are non-GMO verified.

Its products aim to address immune health, digestion, sleep, and pre-and postnatal needs.

Multiple third-party organizations, including the U.S. Department of Agriculture (USDA), have verified the quality and origin of this company’s supplements. It is also a B Corporation, meaning it meets high standards of social, environmental, and ethical practices.

MegaFood sells supplements in different forms that target a wide range of needs and are suitable for different diets, ages, and life stages.

Additionally, it offers multivitamins that are organic, kosher, and suitable for vegetarians and vegans.

some products suitable for all age groups and different life stages
products have verification from multiple third parties
products suitable for all diets, including kosher, gluten-free, vegetarian and vegan
some did not notice any effect on their health
some of the tablets may be too big for some people to swallow
some products suitable for all age groups and different life stages
products have verification from multiple third parties
products suitable for all diets, including kosher, gluten-free, vegetarian and vegan
some did not notice any effect on their health
some of the tablets may be too big for some people to swallow
Certifications: glyphosate residue-free, certified B corporation, certified plastic neutral, third-party tested for purity and potency, USDA organic, certified vegan, certified kosher
Returns: returns within 30 days
Shipping: free shipping on orders over $50
Certifications: glyphosate residue-free, certified B corporation, certified plastic neutral, third-party tested for purity and potency, USDA organic, certified vegan, certified kosher
Returns: returns within 30 days
Shipping: free shipping on orders over $50
Persona Nutrition

Price range: $1.68–$86 per product
Products: multivitamins, letter vitamins, prenatal vitamins, omega-3 supplements, herbs, probiotics, and other specialty supplement formulations
Condition Tags: vitamin deficiency, mineral deficiency, immune support, stress reduction, Sleep Improvement, skin health, bone health, joint health, Women’s Health
SHOP NOW AT PERSONA
Persona is a personalized subscription service providing monthly deliveries of vitamins and supplements.

To get their personalized recommendations, customers have to complete an online assessment covering their:
age
gender
reasons for taking supplements
specific health concerns
dietary concerns

The company’s website states that it offers customers one-on-one expert advice. The company’s Medical Advisory Board comprises seven doctors and seven nutritionists.

Persona sells a variety of products, including:
weight loss support supplements
weight loss
sleep supplements
sleep supplements
women’s multivitamins
men’s multivitamins
CBD supplements
CBD supplements

The products do not have USP verification. The company says that doctors have approved its recommendations, and its ingredients have undergone multiple quality tests. Each product comes with a safety certificate, but this does not come from an independent lab.

Read our Persona review.
Persona review.

Persona offers customers advice from a team of nutritionists and registered dietitians.
It also provides free consultations for subscribers seeking personalized health advice and one-on-one wellness coaching.

less expensive than other brand names
offers customers personalized vitamins to suit their needs
customer reviews are mostly positive
customers are pleased with the personalized packaging
no mention of third-party testing or certifications
negative reviews refer to undelivered items, wrong items delivered, and poor customer service
less expensive than other brand names
offers customers personalized vitamins to suit their needs
customer reviews are mostly positive
customers are pleased with the personalized packaging
no mention of third-party testing or certifications
negative reviews refer to undelivered items, wrong items delivered, and poor customer service
Personalization: online health quiz and access to a healthcare professional
Certifications: none
Returns: returns within 14 days
Shipping: free shipping on orders over $50
Personalization: online health quiz and access to a healthcare professional
Certifications: none
Returns: returns within 14 days
Shipping: free shipping on orders over $50
Klean Athlete

Condition Tags: vitamin deficiency, mineral deficiency, immune support
Price range: $13 to $72
Products: multivitamins, letter vitamins, minerals, omega-3s, collagen, protein powders, electrolyte powders, creatine, other specialty supplement formulations
SHOP NOW AT AMAZON

Klean Athlete states that it makes products with and for athletes. All of its products have the Certified for Sport certificate from NSF International.

NSF International is a third-party reviewer of sports-related supplements and products. Its certification indicates that products are free from contaminants and adhere to the regulations of sports organizations.

Klean Athlete sells a wide range of products, including:
probiotics
vitamins
recovery supplements

Klean Athlete differs from some manufacturers targeting athletes by emphasizing healthy eating, natural products, and science-based claims.

Its products are also free from substances banned in competitive sports.

Learn more about vitamins and supplements for athletes.
vitamins and supplements for athletes

products are NSF-certified
products are free from substances banned in competitive sports
products are backed by scientific research
products do not contain GMOs, wheat, or gluten, making them suitable for people with a wheat or gluten intolerance or allergy
Klean products contain no artificial colors, flavors, or sweeteners
products can work out to be expensive if purchased regularly
some buyers did not find the supplements effective
others experienced side effects
products are NSF-certified
products are free from substances banned in competitive sports
products are backed by scientific research
products do not contain GMOs, wheat, or gluten, making them suitable for people with a wheat or gluten intolerance or allergy
Klean products contain no artificial colors, flavors, or sweeteners
products can work out to be expensive if purchased regularly
some buyers did not find the supplements effective
others experienced side effects
Certifications: NSF certified facilities, all products NSF Certified for Sport, non-GMO
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Certifications: NSF certified facilities, all products NSF Certified for Sport, non-GMO
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Nordic Naturals

Condition Tags: vitamin deficiency, pregnancy, bowel regulation, mineral deficiency, immune support
Price range: $12 to $64
Products: fish oil and omega-3s, probiotics, multivitamins, letter vitamins, minerals, other specialty supplement blends
SHOP NOW AT AMAZON

Nordic Naturals sells a wide range of omega supplements, including options suitable for vegetarians and vegans.

The company also sells a range of dietary supplements alongside omegas, including:
probiotics
collagen
vitamin B complexes
vitamin B complexes
multivitamins

On the company website, Nordic Naturals states that omega-3 fatty acid supplements from marine-based sources are the easiest for the body to absorb. It also states that Nordic Naturals omega-3 supplements come from sustainably-gathered marine sources.

Learn about the best omega supplements.
the best omega supplements

The company provides its own COA for every product on request. ConsumerLab.com has also tested and verified some of these products.
ConsumerLab.com

COAs for each product viewable online
products are third-party tested
some fish oil product reviews report that the capsules are easy to swallow and that they have noticed an improvement in their overall health since taking them
offers fewer products than some other brands
some reviewers report no difference in overall well-being after taking the fish oil capsules for some time
other reviewers report the fish oils smelt and tasted unpleasant
COAs for each product viewable online
products are third-party tested
some fish oil product reviews report that the capsules are easy to swallow and that they have noticed an improvement in their overall health since taking them
offers fewer products than some other brands
some reviewers report no difference in overall well-being after taking the fish oil capsules for some time
other reviewers report the fish oils smelt and tasted unpleasant
Certifications: all products third-party tested for purity, potency, and freshness; Friend of the Sea, non-GMO verified; some products NSF Certified for Sport
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Certifications: all products third-party tested for purity, potency, and freshness; Friend of the Sea, non-GMO verified; some products NSF Certified for Sport
Returns: free returns for Prime members
Shipping: free shipping for Prime members
SmartyPants

Price range: $16 to $40
Products: prenatal vitamins and multivitamins for adults, teens, kids, toddlers, and babies
Condition Tags: vitamin deficiency, mineral deficiency, immune support, skin, hair, and nail health, bone health, joint health, Women’s health, Kid’s health
SHOP NOW AT AMAZON

SmartyPants produces a variety of vitamins and dietary supplements for adults and children.

Many of its products are available in gummy form, which may suit people who have difficulty swallowing tablets and capsules.

SmartyPants provides batch-specific certificates of compliance for its products. However, it is unclear whether this certification derives from third-party analyses.

Consumers may have concerns about the sugar content of gummies. However, the SmartyPants website states the company uses organic sugar cane and other healthy products to provide the sweetness it takes to make gummies palatable.

The company also states that the coloring agents in their gummies come from organic turmeric and black carrot juice.

SmartyPants offers customers a variety of easy-to-take gummy supplements that contain FDA GRAS (Generally Recognized as Safe) ingredients.
FDA GRAS (Generally Recognized as Safe)

products are fairly affordable
gummies provide a suitable alternative for people who have trouble swallowing tablets and capsules
products contain no GMOs and are gluten-free
supplements are free from major allergens such as milk, peanut, egg, wheat, shell-fish, fish, soy, and tree nuts
gummies may be unsuitable for people with diabetes or high insulin levels
customers report that these supplements are not as effective as they once were, due to the manufacturers having removed some of the original ingredients
some reviewers report that the taste of the gummies is unpleasant due to their sweetness
supplements may not be as economical as some would expect due to the number of gummies people need to take each day
products are fairly affordable
gummies provide a suitable alternative for people who have trouble swallowing tablets and capsules
products contain no GMOs and are gluten-free
supplements are free from major allergens such as milk, peanut, egg, wheat, shell-fish, fish, soy, and tree nuts
gummies may be unsuitable for people with diabetes or high insulin levels
customers report that these supplements are not as effective as they once were, due to the manufacturers having removed some of the original ingredients
some reviewers report that the taste of the gummies is unpleasant due to their sweetness
supplements may not be as economical as some would expect due to the number of gummies people need to take each day
Certifications: NSF certified, Clean Label Project, non-GMO tested, some products USDA organic
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Certifications: NSF certified, Clean Label Project, non-GMO tested, some products USDA organic
Returns: free returns for Prime members
Shipping: free shipping for Prime members
NOW

Condition Tags: vitamin deficiency, pregnancy, Bowel Regulation, mineral deficiency, immune support, stress reduction, Sleep Improvement, skin health, bone health, joint health, Women’s Health
Price range: $3.99–$199.99
Products: multivitamins, letter vitamins, minerals, herbs, fiber, probiotics, omega-3s, prenatal vitamins, creatine, electrolyte sticks, collagen, protein powders, other specialty supplement formulations
SHOP NOW AT AMAZON

NOW Foods aims to provide products and services that help people to lead healthier lives. It also claims that it sources the highest quality and best value ingredients worldwide.

The company says all its products do not contain artificial ingredients and undergo minimal processing. Additionally, NOW says the ingredients in its products are nature-identical, meaning the body can easily convert them into a natural form.

NOW Foods is committed to natural products and holds certifications with GMP from The Natural Products Association (NPA), and it is also a member of the NPA’s TruLabel Program.
The Natural Products Association (NPA)
NPA’s TruLabel Program

All NOW Foods products are free from:
aspartame, sucrose, and Ace K
Ace K
microbial pathogens
common allergens
artificial colors and flavors
hydrogenated oils
parabens
monosodium glutamate (MSG)
monosodium glutamate (MSG)
pesticides
polychlorinated biphenyls (PCBs) and dioxins
polychlorinated biphenyls (PCBs)
nono-particle ingredients

NOW Foods supplements are widely available and budget-friendly and has recently transitioned to packaging its products in 100% post-consumer recycled supplement bottles.

large variety of affordable products
products are UL Solutions-certified
uses 100% recycled bottles
offers some products in the form of lozenges and oils, which may be easier for people who find it difficult to swallow tablets
customers report that the chewable vitamins taste unpleasant
some customers say that the vitamin supplements give them indigestion and heartburn
offers limited supplement options for vegans and vegetarians
large variety of affordable products
products are UL Solutions-certified
uses 100% recycled bottles
offers some products in the form of lozenges and oils, which may be easier for people who find it difficult to swallow tablets
customers report that the chewable vitamins taste unpleasant
some customers say that the vitamin supplements give them indigestion and heartburn
offers limited supplement options for vegans and vegetarians
Certifications: UL Solutions-certified, Non-GMO Project Verified, some products certified organic or gluten-free, some products Informed Sport certified
Returns: free returns for Prime members
Shipping: free shipping for Prime members
Certifications: UL Solutions-certified, Non-GMO Project Verified, some products certified organic or gluten-free, some products Informed Sport certified
Returns: free returns for Prime members
Shipping: free shipping for Prime members
OLLY

Condition Tags: skin health, bone health, joint health, women’s health
Price range: $9.99 to $24.99 per product
Products: multivitamins, herbs, fiber, probiotics, other specialty supplement formulations
SHOP NOW AT OPTUM STORE
*Price may vary.

Olly markets itself as a company that aims to help people feel better within and without.

The company offers supplements that may help support sleep, mood, and gut health, among other concerns. It sells vitamins, minerals, and other nutrient supplements for a more affordable price.

Its range includes vitamins for all adults, teens, and children, and supplements are available in the form of gummies, soft gels, tablets, and capsules.

The company says its mission is to promote physical and mental well-being. In addition to providing a range of supplements, the company has committed to making $1.5M in grants available to nonprofits and foundations over the next three years to transform workplace mental health, help people find care based on their individual needs, and make care accessible to those in the most need.

The NSF independently tests the company’s vitamins and supplements to ensure that they meet criteria on quality, safety, and label claims.

Olly is also a certified B corporation, meaning it meets high standards of social and environmental performance, transparency, and accountability.

products are easily available in various stores
supplements are budget-friendly
products are NSF-certified
products are B-corporation-certified
some products contain animal-derived gelatin, making them unsuitable for vegans and vegetarians
products contain added sugar, so they may be unsuitable for people leading a sugar-free diet
some products may not include all the nutrients necessary
products are easily available in various stores
supplements are budget-friendly
products are NSF-certified
products are B-corporation-certified
some products contain animal-derived gelatin, making them unsuitable for vegans and vegetarians
products contain added sugar, so they may be unsuitable for people leading a sugar-free diet
some products may not include all the nutrients necessary
Certifications: all products third-party tested for purity and potency, some products NSF certified
Shipping: free shipping for orders over $35+
Price: $0.00
Certifications: all products third-party tested for purity and potency, some products NSF certified
Shipping: free shipping for orders over $35+
Price: $0.00
Comparing the best vitamin brands
The table below compares the products in this article on key features. All listed products are third-party tested.
HUM
Ritual
Amazon Elements
Garden of Life
Thorne Research
MegaFood
Persona
Klean Athlete
Nordic Naturals
SmartyPants
NOW Foods
Olly
How we chose the best vitamin brands
We selected these vitamin brands based on criteria we think are good indicators of safety, quality, and transparency.
As a part of our vetting process, we consider:
the product’s composition, ingredients, and overall quality
any third-party certifications
the company’s reputation and business practices
any lab test results
marketing claims
Read more about how we vet products and brands.
how we vet products and brands
How to choose the best vitamin brand
Dietary supplements, such as vitamins, are subject to limited evaluations from the FDA. The FDA does not review vitamins on the marketplace for safety, efficacy, or quality.
FDA
This means that vitamins may not contain the ingredients or dosage manufacturers claim they do, as contents may vary between batches.
Although the FDA requires vitamin manufacturers to follow Current Good Manufacturing Practices (CGMPs), this standard is not widely enforced.
Current Good Manufacturing Practices (CGMPs)
That said, the FDA does take action against adulterated or misbranded dietary supplements.
People can determine the quality of a vitamin or dietary supplement by looking for brands with certifications from various third-party organizations.
Manufacturers can volunteer for third-party testing to indicate that their products are reliable and safe.
Products undergoing third-party testing may have undergone evaluation for:
the standardized quality between batches
correctly stated dosage
ingredient purity
potentially harmful contaminants
label transparency
Vitamins may have a certificate of analysis (COA), which declares that a product has undergone testing for safety and quality.
Some third-party organizations that assess vitamin and supplement brands include the Banned Substances Control Group (BSCG), ConsumerLab.com, and NSF International.
Banned Substances Control Group (BSCG)
ConsumerLab.com
NSF International
Two of the most common certifications for vitamin brands are United States Pharmacopeia (USP) and #1 Pharmacist Recommended.
United States Pharmacopeia (USP)
#1 Pharmacist Recommended
Frequently asked questions about vitamin brands
The best vitamin brand will depend on a person’s needs. Different brands will often have unique selling points, and it is important for people find one that fits with their preferences.
However, whichever brand a person chooses, they need to read the product ingredients carefully and look for diligent testing processes and certifications.
The best vitamin brand will depend on a person’s needs. Different brands will often have unique selling points, and it is important for people find one that fits with their preferences.
However, whichever brand a person chooses, they need to read the product ingredients carefully and look for diligent testing processes and certifications.
Reputable vitamin companies will have rigorous testing procedures to ensure that their products contain the correct type and amount of nutrients and ensure there are no unsafe ingredients.
All of the brands in this article have passed Medical News Today’s own rigorous vetting standards.
Reputable vitamin companies will have rigorous testing procedures to ensure that their products contain the correct type and amount of nutrients and ensure there are no unsafe ingredients.
All of the brands in this article have passed Medical News Today’s own rigorous vetting standards.
Nature Made is a well known company offering affordable vitamin and mineral supplements. It offers bundle deals and subscriptions, so gives a variety of options to suit different needs.
It also has USP-verified products, meaning that their products meet federally recognized quality standards.
USP-verified products
Nature Made is a well known company offering affordable vitamin and mineral supplements. It offers bundle deals and subscriptions, so gives a variety of options to suit different needs.
It also has USP-verified products, meaning that their products meet federally recognized quality standards.
USP-verified products
For nearly two decades, U.S. News & World Report and Pharmacy Times have collaborated on an annual survey that goes out to pharmacists nationwide.
The survey asks pharmacists for their top picks of healthcare-related products, including vitamins and supplements. Successful products will feature a seal.
For nearly two decades, U.S. News & World Report and Pharmacy Times have collaborated on an annual survey that goes out to pharmacists nationwide.
The survey asks pharmacists for their top picks of healthcare-related products, including vitamins and supplements. Successful products will feature a seal.
There are no standardized ingredients in multivitamins, which means each brand may differ. People should choose the multivitamin that best suits their needs.
People should look for multivitamins that carry a USP verification. This verification determines if the multivitamins are pure and contain the ingredients on the label.
There are no standardized ingredients in multivitamins, which means each brand may differ. People should choose the multivitamin that best suits their needs.
People should look for multivitamins that carry a USP verification. This verification determines if the multivitamins are pure and contain the ingredients on the label.
People need to stay away from vitamin brands with unclear ingredient labeling. It is always a good idea to research the brand before making a purchase to ensure that the company is reputable.
People need to stay away from vitamin brands with unclear ingredient labeling. It is always a good idea to research the brand before making a purchase to ensure that the company is reputable.
Summary
A wide range of vitamin brands is available in stores or online. Researching various online reviews can help determine whether a brand offers good quality products.
Before making a purchase, a person needs to check whether the product has undergone a quality analysis. It may be best to opt for supplements with third-party certifications.
Anyone interested in taking vitamins or other supplements needs to consult a doctor first.